Adtech Can't Compete on the Model Anymore. Here's What's Left to Defend
how do adtech companies compete once AI can build targeting models without them
Questions leaders are asking about AI.
Each page answers one question in full at the top, then argues the case underneath. They are written to be quoted, by people and by the machines people ask.
An AI decision tool earns trust by holding your judgement, not by passing an audit
how do I evaluate whether an AI decision tool is trustworthy enough for my leadership team
An AI Center of Excellence Without an Engineering Budget Is a Governance Function, Not a Team
how do I build an AI center of excellence without a dedicated engineering budget
Total Addressable Revenue for AI Products in Publishing: Calculate It From Your P&L, Not a Market Report
how do I calculate the total addressable revenue opportunity for AI products in publishing