you're the best communicator by far
Martin S. HuiSessionGeneral Counsel and Tech Ops Leader
What you can do with it.
Real things leaders now do with their AI brain or AI revenue engine. Pick one to see what fits you.
What do you want to build?
Getting your ideas out
A founder who posted about once a month now posts most days.A post backed by research now takes under an hour.
The founder runs a research and content brand. Publishing a post backed by research took days.
We set up an AI system that the founder owns. It fits around what they do and where they get stuck.
"It's helping me be seen by my customers."Founder, research and content brand
Start building your AI brainA CEO who hates writing can still publish ideas worth following.Five videos went out in the first week.
The CEO of an executive coaching practice avoided posting and being seen. They knew a modern chief executive should be visible.
Their AI brain helps them get better at the things they avoided or felt held up by. Now they can just publish.
"He uses his incredible knowledge of AI and tech to help me with really human problems."Founder and CEO, executive coaching practice
Start building your AI brainLeadership updates become consistent, even when the week was not.A patchy week no longer means patchy updates.
The leader's updates used to depend on how their week had gone. A patchy week meant patchy updates.
Their AI brain knows that risk. It helps them get each update out, whatever the week has been like.
Start building your AI brain
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Seeing what is changing
An insurance leader who networks less now still hears what her market says.She feels more informed, and no customer data ever leaves her business.
A senior insurance leader used to hear her industry's news by networking. She can do far less of that now, and cannot share customer data.
We built her a one-way feed: the world outside her business, brought to her. Nothing goes out, so no customer data leaves.
Start building your AI brainAn investor buying companies now watches his market through his own method.It flags the signals he looks for, so he can stay ahead as more investors move into his area.
An investor looking to buy companies reads the market with his own method. More investors are moving into his area.
We turned his method into a system that watches for the outside signals it looks for, so his reading of the market keeps up.
Start building your AI brainA CEO who read many newsletters every morning now gets one briefing.One briefing is waiting for him each morning.
The chief executive subscribed to many newsletters. His morning briefing meant checking them one by one, by hand.
We built him an AI brain that reads them for him.
Start building your AI brainA leader who only heard from inside now sees what is changing outside.It gives them an edge over competitors and brings them closer to customers.
The leader only had company data and their own people to go on. They had never thought of AI as a way to learn what was happening outside.
What we built brings them research on their company, their market and current events, only when it could change a decision.
Start building your AI brainA change in market pricing becomes a decision, not a forgotten observation.The price was clear within 30 days, and the first two customers signed up to trial it.
The founder of an adtech firm and their leadership team kept coming back to pricing. They had the same conversation hundreds of times.
Now they treat that repetition as a signal to act. When pricing comes up again, the conversation ends in a decision.
"We had a brilliant product nobody could buy, because nobody could explain it."Founder, adtech firm
Start building your AI brain
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Getting hands-on again
A head of operations is hands-on again, with systems they built.Their week felt calmer almost at once.
The leader is head of operations at a scale-up, a fast-growing company. They manage people and wanted to be hands-on again.
In a session with us, they built two real, working systems.
"I actually built two workflows in the session that I now use every day."Head of Operations, scale-up
Start building your AI brainSomeone new to AI now builds their own dashboard by saying what they need.They talked it into being, at least five times faster than AI alone, and far more accurately.
A member of the team was new to AI. They needed a dashboard for the accounts they look after.
Their AI brain guided them as they built it, with the right data underneath and the company's own voice.
Start building your AI brainA CRO who hates the numbers can become better at using them.The company changed how it sells, and that led to a paid trial with a major US publisher.
The chief revenue officer at a data-infrastructure company was fine with numbers but bad with spreadsheets.
Now they play to their strengths. They reliably build their own AI agents, helpers that handle the work they hated.
"We set up an AI-native go-to-market system that made us rethink who we hire and what they do."Chief Revenue Officer, data-infrastructure company
Start building your AI brain
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Keeping your team in step
Teams working on the same account stop asking each other the same questions.The repeated questions stopped.
Different teams worked on the same accounts. The same questions kept going back and forth between them.
Each person's AI brain now knows what the other teams already know about an account, including who already looks after it.
Start building your AI brainOne person corrected it once, and everyone's AI got better that day.That same day, the fix reached everyone it applied to, and only them.
One person kept being told something by their AI that had stopped being true.
They corrected it once.
Start building your AI brainA team's account plans now serve the division's goals and the CEO's vision.It tells the CEO when someone senior needs them to step in.
A team looked after a few large accounts. Their plans, the division's goals and the chief executive's direction sat in different places.
Each person's AI brain now works with the division's and the CEO's. It maps each account's health and its contacts by seniority.
Start building your AI brain
1 of 3
Making the big AI calls
Two quarters of argument over build or partner ended in one day.The partner agreement was signed the following month.
The chief revenue officer of a media company had spent two quarters refereeing one argument: build it themselves, or partner.
We worked it through with the room in one day. The answer was to partner now, and look at building again in twelve months, once the data is stronger.
"He doesn't want to loiter."Chief Revenue Officer, media company
Start building your AI brainA respected advisory firm turned its expertise into an offer people could buy.Their expertise became an offer people could buy.
The partners at a media advisory firm had expertise everyone respected, but nothing a client could simply buy.
We turned their ideas into one clear offer and a plan to launch it.
"He turned the pitch into something sellable, which then evolved our pitch."Partner, media advisory
Start building your AI brainA publisher weighing up fourteen AI suppliers made three decisions.Its own team built the chosen work, with no new hires.
A top-10 US digital publisher had fourteen AI suppliers competing for its business.
It started with hands-on AI sessions. From there, the fourteen became three decisions.
"We started with immersive AI sessions, which led to a broader project where our team took ownership and accountability."Head of Operations, top-10 US digital publisher
Start building your AI brainA broadcaster stopped eleven of its fourteen AI tools and kept its budget.Its first working system went live inside 90 days.
A legacy broadcast business had fourteen AI tools on the go.
We tied every AI choice back to the business. Eleven of the fourteen tools stopped, and the budget stayed.
Start building your AI brain
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Every result on the record.
- 01 Day oneA day's work, and a partner signed the month after.Chief Revenue Officer, media company
- 02 Sellable expertiseExpertise became an offer people could buy.Partner, media advisory
- 03 Simple productTwo pilots signed during the work.Founder, adtech firm
- 04 Hand it backThe business was rebuilt and left in the founder's hands.Founder and CEO, executive coaching practice
- 05 Own the systemPublishing moved from monthly to most days.Founder, research and content brand
- 06 Team decidesFourteen vendors became three decisions.Head of Operations, top-10 US digital publisher
- 07 Business firstThe team cut eleven tools and put one useful system live.President, legacy broadcast business
- 08 Market movesA new sales path led to a paid publisher test.Chief Revenue Officer, data-infrastructure company
Everyone on the record.
People who have worked with Krish
Love your compassionate approach to AI
Mary Carol Mazza, PhDSessionAI and Behavioural Scientist
One of the most clearly structured sessions on building with AI today
Shveta EllsworthSessionSession attendee
Hands down one of the most helpful sessions
Travis MageeSessionSession attendee
A great wake-up call that there is much work to be done
Arash YazdaniSessionSession attendee
You get much more than what you're expecting, learn from a kind and dedicated accountability partner
Steph DarmaninClientPerformance Coach
He puts you in the driver's seat, explains AI fundamentals in plain language
Dipti DivekarClientPerformance Coach
With mind/make, I was empowered on how to own the what I do next
James GatelyClientFounder, FinTech
weighing up between a life coach, business coach, or an AI coach, choose mindmake. You'll get all three.
Louisa ThraveClientCEO, Media
an AI-native go-to-market system that made us rethink who we hire and what they do
Client outcomeChief Revenue Officer, data-infrastructure company
nobody could buy, because nobody could explain it. We're now clear on who we are in the new world.
Client outcomeFounder, adtech firm
Krish knows how to add value immediately which continues to compound
Client outcomeChief Revenue Officer, media company
He turned the pitch into something sellable, which then evolved our pitch.
Client outcomePartner, media advisory
our team took ownership and accountability
Client outcomeHead of Operations, top-10 US digital publisher
Krish thinks about me and the results I need.
Client outcomeFounder and CEO, executive coaching practice
watch them come together in a very thoughtful program
Client outcomePresident, legacy broadcast business
I used to post once a month; now it's most days because I focus on building an AI engine
Client outcomeFounder, research and content brand
for the first time I wasn't guessing
Client outcomeCEO, mid-market services
We killed a vendor proposal in about a day because the assumptions were weak and I didn't realize they were.
Client outcomeChief Operating Officer, B2B technology
He gave me the framework and support to decide for myself.
Client outcomeFounder, early-stage creator business
Now when the board asks, I have real answers.
Client outcomeGo-to-market lead, Series C software company
forced us to decide what's actually strategic and what's just noise
Client outcomeVP of Operations
I actually built two workflows in the session that I now use every day.
Client outcomeHead of Operations, scale-up
Krish demonstrated outstanding leadership, consistently driving results
Vincent PelilloCareer referenceRegional Managing Director, Channel Factory
a great communicator of complexity and a warm nature that brings people together
Lizzie YoungCareer referenceChief Executive, Commercial Radio and Audio
an outstanding leader with a clear vision, a collaborative approach
Marie-Anne Leung KamCareer referenceDirector, 2 Square Talent
articulate complex scenarios in simple and easy to grasp language
Matt PaineCareer referenceManaging Partner, Lamington Digital
turn this knowledge into actionable plans to take to market
Chris SpencerCareer referenceLead Account Executive, Enterprise, Culture Amp
making the world of programmatic & data products accessible to all in the room
Rob HudsonCareer referenceNational Sales Director, Media, REA Group
Articulate, engaging & entertaining.
Michael RicciardoneCareer referenceCountry Manager, ANZ, MoEngage
He is able to explain complex technical set ups and is a true problem solver.
Melinda HeffernanCareer referenceAd Channel Partnerships Director, Asia-Pacific, Taboola
a leading thinker in the ever evolving Programmatic and Data industry
Joseph KinchinCareer referenceBusiness Development Director, ROAS media
could be relied on for a straight answer plus a willingness to get his hands dirty
Ashley Wales-BrownCareer referenceDigital Commerce Director, Mars United Commerce
4000+ leaders who have adopted mind/make thinking, from businesses including
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Find the result worth proving.
Four details, and we do the reading before asking you to explain the problem.