Every AI you buy knows the market.

Yours should also know you.

Two things a leader can do with the same hour.

The work it takes

Drafting, research, checking. Real hours, back every week.

The hours that come back

Harder questions, asked earlier, against what the business already knows.

You can hand over the work. You cannot hand over the understanding.

What the hours are for

An AI that knows how you work

Your standards, your context and the decisions you have already made, working as one system. It learns them by asking you to grade real examples of your own work, then writing down the rule you used.

Build your AI brain

A way to sell that fits how AI works now

AI is changing what customers will pay for. We rebuild one part of how you sell, across what you offer, what you charge, how you stand out and who does the selling.

Build your AI GTM

Real work, and what changed because of it.

01of 08

Settle the expensive decision

About a year on the wrong pathOne day to the decision

One day. One decision. No more Monday debates. That's the entire review.

Chief Revenue Officer, media company

Turn expertise into something clients can buy

Ideas everyone respectedOne offer, and a plan to launch it

We had expertise everyone respected and nothing they could buy. He turned the talking into something sellable.

Partner, Venture Capital Firm

Make the product simple enough to sell

pilots signed

inside the thirty days

We had a brilliant product nobody could buy, because nobody could explain it. Now they can. Including me.

Founder, adtech firm

Rebuild the business, then hand it back

videos shipped

in week one of eight

He uses deep knowledge of AI and tech to help me with genuinely human problems. I had an AI mentor before and they were far too technical. He thinks about me and the results I need.

Founder and CEO, executive coaching practice

Own the system instead of renting the operator

About once a monthMost days

I've learnt to push through barriers I didn't know I could, and the systems make me more effective and more motivated. I used to post once a month, now it's most days. It's helping my customers see me.

Founder, research and content brand

Change how the team decides

143

Fourteen competing vendorsThree decisions

We started with immersive AI sessions, which led to a broader project where our team took ownership and accountability. He led it and landed it.

Head of Operations, top-10 US digital publisher

Tie every AI choice back to the business

143

Fourteen tools runningThree kept, eleven stopped

It's been a good journey to bring him problems that match our business goals and leadership needs, and watch them come together in a very thoughtful programme.

President, legacy broadcast business

Change direction before the market moves

Selling the way the old web paidA paid test with a major US publisher

He set up an AI-native go-to-market system that made us rethink who we hire and what they do. He works experimentally yet transparently. We trusted he would deliver.

Chief Revenue Officer, data-infrastructure company

People who have worked with Krish

you're the best communicator by far

Martin S. HuiSessionGeneral Counsel and Tech Ops Leader

Love your compassionate approach to AI

Mary Carol Mazza, PhDSessionAI and Behavioural Scientist

one of the most clearly structured sessions on building with AI today

Shveta EllsworthSessionSession attendee

Hands down one of the most helpful sessions

Travis MageeSessionSession attendee

a great wake-up call that there is much work to be done

Arash YazdaniSessionSession attendee

You get much more than what you're expecting, learn from a kind and dedicated accountability partner

Steph DarmaninClientPerformance Coach

He puts you in the driver's seat, explains AI fundamentals in plain language

Dipti DivekarClientPerformance Coach

With mind/make, I was empowered

James GatelyClientFounder, FinTech

choose mindmake. You'll get all three.

Louisa ThraveClientCEO, Media

an AI-native go-to-market system that made us rethink who we hire and what they do

Client outcomeChief Revenue Officer, data-infrastructure company

We had a brilliant product nobody could buy, because nobody could explain it. Now they can. Including me.

Client outcomeFounder, adtech firm

One day. One decision. No more Monday debates.

Client outcomeChief Revenue Officer, media company

He turned the talking into something sellable.

Client outcomePartner, media advisory

our team took ownership and accountability

Client outcomeHead of Operations, top-10 US digital publisher

Krish thinks about me and the results I need.

Client outcomeFounder and CEO, executive coaching practice

watch them come together in a very thoughtful program

Client outcomePresident, legacy broadcast business

I used to post once a month; now it's most days.

Client outcomeFounder, research and content brand

for the first time I wasn't guessing

Client outcomeCEO, mid-market services

We killed a vendor proposal in about ten minutes because the assumptions didn't hold up.

Client outcomeChief Operating Officer, B2B technology

He gave me the framework to decide for myself.

Client outcomeFounder, early-stage FinTech

Now when the board asks, I have real answers.

Client outcomeGo-to-market lead, Series C software company

forced us to decide what's actually strategic and what's just noise

Client outcomeVP of Operations

I actually built two workflows in the session that I now use every day.

Client outcomeHead of Operations, scale-up

Krish demonstrated outstanding leadership, consistently driving results

Vincent PelilloCareer referenceRegional Managing Director, Channel Factory

a great communicator of complexity and a warm nature that brings people together

Lizzie YoungCareer referenceChief Executive, Commercial Radio and Audio

an outstanding leader with a clear vision, a collaborative approach

Marie-Anne Leung KamCareer referenceDirector, 2 Square Talent

articulate complex scenarios in simple and easy to grasp language

Matt PaineCareer referenceManaging Partner, Lamington Digital

turn this knowledge into actionable plans to take to market

Chris SpencerCareer referenceLead Account Executive, Enterprise, Culture Amp

making the world of programmatic & data products accessible to all in the room

Rob HudsonCareer referenceNational Sales Director, Media, REA Group

Articulate, engaging & entertaining.

Michael RicciardoneCareer referenceCountry Manager, ANZ, MoEngage

He is able to explain complex technical set ups and is a true problem solver.

Melinda HeffernanCareer referenceAd Channel Partnerships Director, Asia-Pacific, Taboola

a leading thinker in the ever evolving Programmatic and Data industry

Joseph KinchinCareer referenceBusiness Development Director, ROAS media

could be relied on for a straight answer plus a willingness to get his hands dirty

Ashley Wales-BrownCareer referenceDigital Commerce Director, Mars United Commerce

People from these organisations have joined our sessions

Read the written archive

What changed in AI.

Krish Raja on stage, seated and mid-sentence with a hand raised.

Who you would be working with

Krish RajaFounder, Mindmake

I run Mindmake the way I tell clients to run their own businesses. Fourteen agents with named roles and a shared memory do the throughput, and I make the calls. The playbook you would see on a call is the one my own company runs on, and I am still paying the model bills, which is where most of what I know about the cost of running this comes from.

Before this, twenty years in digital media and data, mostly running commercial teams at companies selling a technology their customers could not explain. The job was always to take something complicated and make it something a person could act on. It still is. I build inside your own accounts and show you how it works as we go, so when the thirty days end it is yours.

The quotes above are from people I have worked with, and the references are from people I worked for and alongside. They are all real, and none of them are edited.

Questions people ask us

How is this different from hiring a consultant?

A consultant does good work and then the project closes. We build the system inside your accounts, so what it learns about your work is still there next year.

Can I not just use ChatGPT?

You can, and you should. Those tools are excellent. They just start from nothing every morning. The brain is the part that remembers your standards, so the tools you already pay for start from you.

We tried AI and it got things wrong. Why would this be different?

It will get things wrong, and so will the next one. What matters is what happens then. Writing, the loom, the calculator and satnav all drew the same objection when they first slipped, and the objection was rarely about accuracy. A system built inside your own accounts, that shows its sources and says when it cannot know, is one you can check rather than one you have to trust.

Why do I need this? Could I not do it myself?

You could, and some people should. What usually stops it is not capability, it is that the work never reaches the top of anyone's week. We bring the time, the tooling and the pattern from having done it before, and we leave you owning it rather than depending on us.

What actually happens in the thirty days?

Week one we learn how you decide, from real work rather than a questionnaire. Week two the first piece goes live and you use it. Weeks three and four we connect it to the tools your week already runs on and tighten it against what you actually did with it. You see something working from the first week, not a plan at the end.

What is included?

The working system inside your own accounts, the automations around it, the written record of your standards, and the evidence behind every recommendation. You also get the reasoning, so you can check it rather than take our word for it.

How do you charge?

On the result, agreed before we start, and not on hours or a monthly retainer. We say what the thirty days will produce, you agree the number privately, and it does not move afterwards. There is nothing to cancel at the end because there is nothing running.

How do I start?

Start here, at the top or bottom of any page. You give us four details, your name, your work email and the part of the business you work in. We read your company from the email, so there is nothing to look up, and a plan built for your business lands in your inbox.

Will you email me forever?

Two emails, ever. Your results, and one follow-up two weeks later. Nothing else, and no drip sequence. If you ask us to email your brief we send a six-digit code first, so we know the address is yours.

Start with one decision you keep having to make.