See what is coming for your business before it is obvious.

Then act on it with an AI that knows how you work, and keep the edge.

Mindmake works with leaders in private. We read where you stand and what is changing in your market, decide what to do first, and build it into an AI you own.

An AI that starts from what you already know

Your standards, your context and the decisions you have already made, working as one system. It learns them from real examples of your work, so every call starts from you rather than from a blank page.

Build your AI brain

A way to sell built for what customers pay for now

AI has changed what your customers will pay for. We rebuild one part of how you sell, what you offer, what you charge, how you stand out or who does the selling, and prove it with real buyers.

Build your AI GTM

Start with either. Both are read in private, and both end with something you own.

Three things you know at the end.

Where you stand

How your business is placed, from the outside and the inside, with the evidence beside it.

What is coming

What is changing in your market this year, read daily from sources you can check.

What to do first

One decision or one capability, built and used on real work, so you are moving rather than planning.

Nobody in your organisation needs to know where you started.

Why the understanding has to stay with you

Real work, and what changed because of it.

01of 08

Land the answer in a day, then leave

Two quarters refereeing the argumentOne day in the room

Krish knows how to add value immediately which contnues to compound, and is honest about the benefits of continuing to work with him. He doesn't want to loiter.

Chief Revenue Officer, media company

Turn expertise into something clients can buy

Ideas everyone respectedOne offer, and a plan to launch it

We had expertise everyone respected but needed to add products aroudn that. He turned the pitch into something sellable, which then evolved our pitch.

Partner, media advisory

Make the product simple enough to sell

pilots signed

inside the thirty days

We had a brilliant product nobody could buy, because nobody could explain it. We're now clear on who we are in the new world.

Founder, adtech firm

Rebuild the business, then hand it back

videos shipped

in week one of eight

The reason I'm loving Krish's sprints is the unique approach. He uses his incredible knowledge of AI and tech to help me with really human problems. I'd had an AI mentor before who was way too technical. Krish thinks about me and the results I need.

Founder and CEO, executive coaching practice

Own the system instead of renting the operator

About once a monthMost days

Since working with Krish I've learnt to push through basic barriers I didn't realise I could, and he set up systems that make me more effective and more motivated. I used to post once a month; now it's most days because I focus on building an AI engine around what I do and what I get bottlenecked by. It's helping me be seen by my customers.

Founder, research and content brand

Change how the team decides

143

Fourteen competing vendorsThree decisions

We started with immersive AI sessions, which led to a broader project where our team took ownership and accountability. Cheers to Krish for leading and landing.

Head of Operations, top-10 US digital publisher

Tie every AI choice back to the business

143

Fourteen tools runningThree kept, eleven stopped

It's been a good journey to bring Krish problems that match our business goals and leadership needs, and watch them come together in a very thoughtful program.

President, legacy broadcast business

Change direction before the market moves

Selling the way the old web paidA paid test with a major US publisher

We set up an AI-native go-to-market system that made us rethink who we hire and what they do. He works experimentally yet transparently. We trusted he would deliver.

Chief Revenue Officer, data-infrastructure company

People who have worked with Krish

You get much more than what you're expecting, learn from a kind and dedicated accountability partner

Steph DarmaninClientPerformance Coach

He puts you in the driver's seat, explains AI fundamentals in plain language

Dipti DivekarClientPerformance Coach

With mind/make, I was empowered on how to own the what I do next

James GatelyClientFounder, FinTech

weighing up between a life coach, business coach, or an AI coach, choose mindmake. You'll get all three.

Louisa ThraveClientCEO, Media

an AI-native go-to-market system that made us rethink who we hire and what they do

Client outcomeChief Revenue Officer, data-infrastructure company

nobody could buy, because nobody could explain it. We're now clear on who we are in the new world.

Client outcomeFounder, adtech firm

Krish knows how to add value immediately which contnues to compound

Client outcomeChief Revenue Officer, media company

He turned the pitch into something sellable, which then evolved our pitch.

Client outcomePartner, media advisory

our team took ownership and accountability

Client outcomeHead of Operations, top-10 US digital publisher

Krish thinks about me and the results I need.

Client outcomeFounder and CEO, executive coaching practice

watch them come together in a very thoughtful program

Client outcomePresident, legacy broadcast business

I used to post once a month; now it's most days because I focus on building an AI engine

Client outcomeFounder, research and content brand

for the first time I wasn't guessing

Client outcomeCEO, mid-market services

We killed a vendor proposal in about a day because the assumptions were weak and I didn't realize they were.

Client outcomeChief Operating Officer, B2B technology

He gave me the framework and support to decide for myself.

Client outcomeFounder, early-stage creator business

Now when the board asks, I have real answers.

Client outcomeGo-to-market lead, Series C software company

forced us to decide what's actually strategic and what's just noise

Client outcomeVP of Operations

I actually built two workflows in the session that I now use every day.

Client outcomeHead of Operations, scale-up

People from these organisations have joined our sessions

Read the written archive

What is coming, read today.

Krish Raja on stage, seated and mid-sentence with a hand raised.

Who you would be working with

Krish RajaFounder, Mindmake

I run Mindmake the way I tell clients to run their own businesses. Fourteen agents with named roles and a shared memory do the throughput, and I make the calls. The playbook you would see on a call is the one my own company runs on, and I am still paying the model bills, which is where most of what I know about the cost of running this comes from.

Before this, twenty years in digital media and data, mostly running commercial teams at companies selling a technology their customers could not explain. The job was always to take something complicated and make it something a person could act on. It still is. I build inside your own accounts and show you how it works as we go, so when the work ends it is yours.

The quotes above are from people I have worked with, and the references are from people I worked for and alongside. They are all real, and none of them are edited.

Questions people ask us

Does anyone in my company need to know?

No. The work happens on your own decisions, with you, and nobody else in the business has to be told you started. Where the work needs your team, you decide when and how they come in.

How much does it cost?

It depends on the result you want, and we agree it privately after the first conversation. There is no retainer and no published price.

What actually happens in the work?

Week one we learn how you decide, from real work rather than a questionnaire. Week two the first piece goes live and you use it. After that we connect it to the tools your week already runs on and tighten it against what you actually did with it. You see something working from the first week, not a plan at the end.

How is this different from hiring a consultant?

A consultant does good work and then the project closes. We build the system inside your accounts, so what it learns about your work is still there next year.

Can I not just use ChatGPT?

You can, and you should. Those tools are excellent. They just start from nothing every morning. The brain is the part that remembers your standards, so the tools you already pay for start from you.

We tried AI and it got things wrong. Why would this be different?

It will get things wrong, and so will the next one. What matters is what happens then. Writing, the loom, the calculator and satnav all drew the same objection when they first slipped, and the objection was rarely about accuracy. A system built inside your own accounts, that shows its sources and says when it cannot know, is one you can check rather than one you have to trust.

Why do I need this? Could I not do it myself?

You could, and some people should. What usually stops it is not capability, it is that the work never reaches the top of anyone's week. We bring the time, the tooling and the pattern from having done it before, and we leave you owning it rather than depending on us.

What is included?

The working system inside your own accounts, the automations around it, the written record of your standards, and the evidence behind every recommendation. You also get the reasoning, so you can check it rather than take our word for it.

How do I start?

Start here, at the top or bottom of any page. You give us four details, your name, your work email and the part of the business you work in. We read your company from the email, so there is nothing to look up, and a plan built for your business lands in your inbox.

Will you email me forever?

Two emails, ever. Your results, and one follow-up two weeks later. Nothing else, and no drip sequence. If you ask us to email your brief we send a six-digit code first, so we know the address is yours.

Start with one decision you keep having to make.