More ideas do not mean better ideas
AI can produce many options quickly. That can widen your view. It can also fill the page with smooth, forgettable work.
The leader's job is not to praise the amount. It is to set the test.
Begin with a real point of view
Write three things before you ask AI for ideas:
- What are you trying to change?
- What must remain true?
- What kind of answer would feel wrong for you?
These limits help the AI explore around your taste instead of replacing it with the average of the internet.
Ask for different routes, not more of the same
Request options that start from different beliefs. For example:
- one route that protects the current customer;
- one that serves a new buyer;
- one that removes a part of the offer;
- one that changes how the business gets paid.
Ask the AI to show the belief behind each route. This makes the options easier to judge.
Use your dislikes as evidence
When you reject an idea, write one sentence saying why. “Too generic” is not enough. Try “This removes the part customers trust us for” or “This sounds clever but gives the buyer no clear result.”
Those notes teach the system more about your taste than another long prompt.
Keep the sources visible
If an idea depends on a market fact, customer quote or number, keep the source beside it. A surprising idea can still be built on a false claim.
End with a human choice
Choose one route. Write down:
- why it fits the problem;
- what you are giving up;
- what must be tested with a real person;
- what would make you stop.
AI helped open the field. Your judgement closes it.
The aim is not to sound more creative. It is to see an option you can defend and test.