Mindmake

Promote your AI from intern to chief of staff.

For leaders in creative industries with the high standards and curiosity required to drive the new era.

Build yourAI brainUnlock and create the idea you've been sitting on.↗ Build yourAI revenue engineThe pricing, positioning and org structure you'll need.↗
Mindmake

Promote your AI from intern to chief of staff.

For leaders in creative industries with the high standards and curiosity required to drive the new era.

Build yourAI brainUnlock and create the idea you've been sitting on.↗ Build yourAI revenue engineThe pricing, positioning and org structure you'll need.↗

We've been making new technology the enemy for thousands of years.

And every time, those who embrace and leverage it change their fortunes whilst those who see it as a threat end up displaced. It's all in the mind.

An illustrative historical writing scene
01370 BC · Writing is invented

“If knowledge lives outside us, will memory grow weaker?”

What ACTUALLY HAPPENED INSTEADIdeas could travel beyond one voice and survive their maker. We changed what memory was for.

We've been making new technology the enemy for thousands of years.

And every time, those who embrace and leverage it change their fortunes whilst those who see it as a threat end up displaced. It's all in the mind.

An illustrative historical writing scene
01370 BC · Writing is invented

“If knowledge lives outside us, will memory grow weaker?”

What ACTUALLY HAPPENED INSTEADIdeas could travel beyond one voice and survive their maker. We changed what memory was for.

the hybrid-species business

The feeling is similar.
The scale is not.

AI isn't just a single-use tool - it can carry work that used to look like human thinking, but we miss the mark with how we use it.

Sources

01AI carries

02You keep

  • Gather
  • Connect
  • Compare
  • Monitor
  • Model
  • Reconcile
  • Prepare
  • Retrieve
  • Route
  • Update
  • Intent
  • Taste
  • Judgement
  • Method
  • Relationships
  • Context
  • Accountability
  • Exceptions
  • Ethics
  • Decision

What this feels like in practice

When built right,
AI is our biggest level-up.

01

It notices what changed.

Signals arrive before someone asks for a report.

02

It joins the evidence.

New information meets what the business already knows.

03

It prepares the next move.

Useful work reaches you ready for a decision.

What your AI Brain makes possible

Where would you start?

Getting your ideas out

  • A founder who posted about once a month now posts most days.A post backed by research now takes under an hour.

    The founder runs a research and content brand. Publishing a post backed by research took days.

    We set up an AI system that the founder owns. It fits around what they do and where they get stuck.

    "It's helping me be seen by my customers."Founder, research and content brand

    The full story 

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  • A CEO who hates writing can still publish ideas worth following.Five videos went out in the first week.

    The CEO of an executive coaching practice avoided posting and being seen. They knew a modern chief executive should be visible.

    Their AI brain helps them get better at the things they avoided or felt held up by. Now they can just publish.

    "He uses his incredible knowledge of AI and tech to help me with really human problems."Founder and CEO, executive coaching practice

    The full story 

    Get your free AI brief
  • Leadership updates become consistent, even when the week was not.A patchy week no longer means patchy updates.

    The leader's updates used to depend on how their week had gone. A patchy week meant patchy updates.

    Their AI brain knows that risk. It helps them get each update out, whatever the week has been like.

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1 / 3

Seeing what is changing

  • A CEO who read many newsletters every morning now gets one briefing.One briefing is waiting for him each morning.

    The chief executive subscribed to many newsletters. His morning briefing meant checking them one by one, by hand.

    We built him an AI brain that reads them for him.

    Get your free AI brief
  • A leader who only heard from inside now sees what is changing outside.It gives them an edge over competitors and brings them closer to customers.

    The leader only had company data and their own people to go on. They had never thought of AI as a way to learn what was happening outside.

    What we built brings them research on their company, their market and current events, only when it could change a decision.

    Get your free AI brief
  • A change in market pricing becomes a decision, not a forgotten observation.The price was clear within 30 days, and the first two customers signed up to trial it.

    The founder of an adtech firm and their leadership team kept coming back to pricing. They had the same conversation hundreds of times.

    Now they treat that repetition as a signal to act. When pricing comes up again, the conversation ends in a decision.

    "We had a brilliant product nobody could buy, because nobody could explain it."Founder, adtech firm

    The full story 

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1 / 3

Getting hands-on again

  • A head of operations is hands-on again, with systems they built.Their week felt calmer almost at once.

    The leader is head of operations at a scale-up, a fast-growing company. They manage people and wanted to be hands-on again.

    In a session with us, they built two real, working systems.

    "I actually built two workflows in the session that I now use every day."Head of Operations, scale-up
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  • Someone new to AI now builds their own dashboard by saying what they need.They talked it into being, at least five times faster than AI alone, and far more accurately.

    A member of the team was new to AI. They needed a dashboard for the accounts they look after.

    Their AI brain guided them as they built it, with the right data underneath and the company's own voice.

    Get your free AI brief
  • A CRO who hates the numbers can become better at using them.The company changed how it sells, and that led to a paid trial with a major US publisher.

    The chief revenue officer at a data-infrastructure company was fine with numbers but bad with spreadsheets.

    Now they play to their strengths. They reliably build their own AI agents, helpers that handle the work they hated.

    "We set up an AI-native go-to-market system that made us rethink who we hire and what they do."Chief Revenue Officer, data-infrastructure company

    The full story 

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1 / 3

Keeping your team in step

  • Teams working on the same account stop asking each other the same questions.The repeated questions stopped.

    Different teams worked on the same accounts. The same questions kept going back and forth between them.

    Each person's AI brain now knows what the other teams already know about an account, including who already looks after it.

    Get your free AI brief
  • One person corrected it once, and everyone's AI got better that day.That same day, the fix reached everyone it applied to, and only them.

    One person kept being told something by their AI that had stopped being true.

    They corrected it once.

    Get your free AI brief
  • A team's account plans now serve the division's goals and the CEO's vision.It tells the CEO when someone senior needs them to step in.

    A team looked after a few large accounts. Their plans, the division's goals and the chief executive's direction sat in different places.

    Each person's AI brain now works with the division's and the CEO's. It maps each account's health and its contacts by seniority.

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1 / 3

Making the big AI calls

  • Two quarters of argument over build or partner ended in one day.The partner agreement was signed the following month.

    The chief revenue officer of a media company had spent two quarters refereeing one argument: build it themselves, or partner.

    We worked it through with the room in one day. The answer was to partner now, and look at building again in twelve months, once the data is stronger.

    "He doesn't want to loiter."Chief Revenue Officer, media company

    The full story 

    Get your free AI brief
  • A publisher weighing up fourteen AI suppliers made three decisions.Its own team built the chosen work, with no new hires.

    A top-10 US digital publisher had fourteen AI suppliers competing for its business.

    It started with hands-on AI sessions. From there, the fourteen became three decisions.

    "We started with immersive AI sessions, which led to a broader project where our team took ownership and accountability."Head of Operations, top-10 US digital publisher

    The full story 

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  • A broadcaster stopped eleven of its fourteen AI tools and kept its budget.Its first working system went live inside 90 days.

    A legacy broadcast business had fourteen AI tools on the go.

    We tied every AI choice back to the business. Eleven of the fourteen tools stopped, and the budget stayed.

    The full story 

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1 / 3

The returned hour

What will you do with the hours you save on a task?

  • Clock off work earlier?
  • Invest the time into the part of your job only you can do?
  • Invest into the AI brain you own that will compound over time?

Own your judgement, and amplify it.

Give your standards, taste and business vision a seat at the table, and level up your capabilities as a leader.

What stays with you

  1. Your brain, built out.
  2. The systems that amplify you, proven.
  3. The confidence of being an AI era leader.

Own your judgement, and amplify it.

Give your standards, taste and business vision a seat at the table, and level up your capabilities as a leader.

What stays with you

  1. Your brain, built out.
  2. The systems that amplify you, proven.
  3. The confidence of being an AI era leader.